Fundamentals of Copy and Layout by Albert C. Book; C. Dennis Schick
A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
The Writer's Reference Guide to Spanish by David W. Foster; Daniel Altamiranda; Carmen de Urioste
Writers and editors of Spanish have long needed an authoritative guide to written language usage, similar to The MLA Style Manual and The Chicago Manual of Style. And here it is! This reference guide provides comprehensive information on how the Spanish language is copyedited for publication.
The Iconic Page in Manuscript, Print, and Digital Culture by George Bornstein; Theresa Tinkle
Most readers think of a written work as producing its meaning through the words it contains. But what is the significance of the detailed and beautiful illuminations on a medieval manuscript? Of the deliberately chosen typefaces in a book of poems by Yeats? Of the design and layout of text in an electronic format? How does the material form of a work shape its understanding in a particular historical moment, in a particular culture? The material features of texts as physical artifacts--their "bibliographic codes" --have over the last decade excited increasing interest in a variety of disciplines. The Iconic Page in Manuscript, Print, and Digital Culture gathers essays by an extraordinarily distinguished group of scholars to offer the most comprehensive examination of these issues yet, drawing on examples from literature, history, the fine arts, and philosophy. Fittingly, the volume contains over two dozen illustrations that display the iconic features of the works analyzed--from Alfred the Great's Boethius through medieval manuscripts to the philosophy of C. S. Peirce and the dustjackets on works by F. Scott Fitzgerald and William Styron.
Revising Business Prose by Sue C. Camp
As its title implies, this book deals with revising, not with original composition. In business writing, where a first draft often emerges quickly under the pressures of facts, figures, and deadlines, revision is typically the major part of a writing task, and collaborative revision often produces the final document. Revising Business Prose provides detailed revision guidance and a collaborative approach to writing easily applied to writing in business, industry, government, and academics. Based on the premise that bad writing in organizations imitates the bureaucratic style The Official Style, as it's called here this book shows readers how to transform stilted, dense prose into plain English. For anyone interested in the revision process in every business writing context.
The Complete Guide to Editing Your Fiction by Michael Seidman
Using an easy-to-reference format, experienced editor Michael Seidman shows writers how to approach fiction editing from three angles: macro editing, style editing and market editing. Writers will learn to reread their manuscript paying close attention to the continuity of narrative elements, such as point of view, characterization, sequencing and dialogue. After revising and rearranging these elements, writers will edit stylistic aspects, scanning their work with foolproof techniques that ensure proper spelling, grammar and word choice. This guide also teaches how to edit work from a marketing perspective, so writers can keep the expectations of their readership firmly in mind as they title their manuscripts and write their submissions.
The Sbl Handbook of Style: For Ancient Near Eastern, Biblical, and Early Christian Studies by Patrick H. Alexander; Society of Biblical Literature; Shirley Decker-Lucke
A style manual designed for academics and students specializing in the fields of Ancient Near Eastern, Biblical, and Early Christian studies.
The Associated Press Stylebook for Alaska by Dean Gottehrer
This updated and revised edition of "The Associated Press Stylebook for Alaska" is invaluable to journalists, librarians, researchers, and other professionals.